Benchmarking Can Deliver Valuable Information – But Only If It Is Designed To Be Relevant And Meaningful

Comparing your performance to that of others’ is human nature. Knowing “how good you are” simply isn’t good enough; our ego needs that comforting and confirming reassurance that we are indeed better. Better than what? Better than whom? Better how? Doesn’t matter, as long as we’re “better”. Just ask those who grew up in the [...]

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