Will Customer Loyalty Provide Sufficient Buffer For Toyota To Survive Safety Nightmare?

It’s THE news of the day: Not just a recall of over 2 millions of vehicles, but a halt to selling eight of Toyota’s most popular models, including the Camry, the top-selling car in the U.S., which accounted for 58% of Toyota’s U.S. sales last year. The Wall Street Journal calls it a “Total Recall”, the Detroit [...]

Ford May Have Improved Its Vehicle Lineup, But Customer Experience Needs To Catch Up

When our oldest son came home from college for the summer last May, it was time to add a vehicle to the family fleet. We wanted something that was safe, reliable, somewhat fun to drive but with good mileage, and could be used by any family member. That meant sports cars, SUVs, minivans, and trucks [...]